About Vetta

We help teams reach the summit, together

Vetta is the operating rhythm for growing companies — goals, a weekly rhythm, and tasks in one calm place.

Our missionGive every growing team the clarity of a great operating rhythm — without the enterprise price tag or the spreadsheet chaos. When a company knows its goals, keeps score weekly, and sees how the work connects, the climb gets a whole lot easier.

Why we built it

The gap we kept falling into

Every company we worked at hit the same wall around 20–30 people. Sticky notes and task apps stopped scaling. So teams reached for OKR software — and found it expensive, HR-heavy, and built for enterprises. Or they adopted a heavyweight work suite like Asana, and drowned in features nobody used.

Meanwhile, the teams that actually stayed aligned had one thing in common: a simple weekly rhythm. A short meeting. A scorecard. Clear goals. It didn't come from a tool — it came from discipline. But the tools were fighting them the whole way.

Vetta is the tool we wished we'd had: quarterly goals, a structured Weekly Review, and lightweight tasks, all connected — priced flat per company, and simple enough that the whole team actually logs in.

Not our first climb

Who’s behind Vetta

Vetta comes from the co-founder of Pipeline CRM — bootstrapped over sixteen years to $7M ARR and sold in 2024. We’ve been building productivity software for businesses for more than twenty years, and Vetta is the product of everything those years taught us about how teams actually get things done.

What we believe

Our ASCENT values

Six behaviors — one for each letter of the climb — that shape how we build, how we hire, and how we show up for customers.

The founder

An operator building for operators

Vetta is founder-built — by someone who's run the weekly rhythm at growing companies and wanted better tools for it.

Nick Bertolino, founder and CEO of Vetta

Nick Bertolino

Founder & CEO

Co-founder of Pipeline CRM — bootstrapped over sixteen years to $7M ARR and sold in 2024. Ran the quarterly goals and the weekly meeting the whole way, fighting the tools the entire time. Vetta is the tool he wished he'd had.

Start your 30-day free trial

Bring your whole team. One flat price per company, and your first Weekly Review can run this week — or see it live in a 20-minute demo.

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