About Vetta

We help teams reach the summit, together

Vetta is the operating rhythm for growing companies — goals, a weekly rhythm, and tasks in one calm place.

Our missionGive every growing team the clarity of a great operating rhythm — without the enterprise price tag or the spreadsheet chaos. When a company knows its goals, keeps score weekly, and sees how the work connects, the climb gets a whole lot easier.

Why we built it

The gap we kept falling into

Every company we worked at hit the same wall around 20–30 people. Sticky notes and task apps stopped scaling. So teams reached for OKR software — and found it expensive, HR-heavy, and built for enterprises. Or they adopted a heavyweight work suite like Asana, and drowned in features nobody used.

Meanwhile, the teams that actually stayed aligned had one thing in common: a simple weekly rhythm. A short meeting. A scorecard. Clear goals. It didn't come from a tool — it came from discipline. But the tools were fighting them the whole way.

Vetta is the tool we wished we'd had: quarterly goals, a structured Weekly Review, and lightweight tasks, all connected — priced flat per company, and simple enough that the whole team actually logs in.

2026
Founded
20–500
Team size we serve
1 page
To run your company
Flat
Per-company pricing
Not our first climb

Who’s behind Vetta

Vetta comes from the co-founder of Pipeline CRM — bootstrapped over sixteen years to $7M ARR and sold in 2024. We’ve been building productivity software for businesses for more than twenty years, and Vetta is the product of everything those years taught us about how teams actually get things done.

Built and sold Pipeline CRM

Bootstrapped to $7M ARR over sixteen years, used by thousands of sales teams — sold in 2024.

20+ years building business software

Productivity tools for businesses since before “SaaS” was a word.

Made in West Chester, Pennsylvania

Bootstrapped, independent, and built to last — no venture clock ticking.

What we believe

Our ASCENT values

Six behaviors — one for each letter of the climb — that shape how we build, how we hire, and how we show up for customers.

A

Accountability at every seat

Every commitment carries exactly one name. If it’s yours, it happens — or you say why, early.

S

Simple is a feature

If the whole team won’t use it, it doesn’t work. We cut ruthlessly so the right thing is the easy thing.

C

Climb with our customers

Support isn’t a department — it’s us on the rope with you. A person, fast and plain-spoken, there until it’s solved.

E

Everything we ship, we use

We run Vetta on Vetta — our own weekly review, our own scorecard. We hire operators who’ve felt the Monday, not theorists with slides.

N

Never miss the week

A steady weekly rhythm beats a heroic quarterly scramble. We protect the review like a summit window — in how we work and what we build.

T

Tell the truth, kindly

Direct on the problem, generous with the person — with customers and each other. Flat, honest pricing is this value applied to money.

The founder

An operator building for operators

Vetta is founder-built — by someone who's run the weekly rhythm at growing companies and wanted better tools for it.

Nick Bertolino, founder and CEO of Vetta

Nick Bertolino

Founder & CEO

Co-founder of Pipeline CRM — bootstrapped over sixteen years to $7M ARR and sold in 2024. Ran the quarterly goals and the weekly meeting the whole way, fighting the tools the entire time. Vetta is the tool he wished he'd had.

Come climb with us

Get early access for your whole team, or see it live in a 20-minute demo.